Event Branding - Viva Vivere

Viva Vivere is an event for the Vivere apartments in Omaha. The objective of the event is to invite the community to enjoy apartment tours, food and drink, and socializing in hopes of gaining new residents. I created the logo and some supporting materials to elevate the event's appearance and attract more interest from surrounding communities.

The Final Event Logo
Iteration Process + Options Presented
I started with arrangement of the logo type, graphic elements, and patterns; then moved on to combinations working quickly to keep ideas flowing. I usually work in black and white first for logos to keep them simple and ensure good contrast and readability.
I started with arrangement of the logo type, graphic elements, and patterns; then moved on to combinations working quickly to keep ideas flowing. I usually work in black and white first for logos to keep them simple and ensure good contrast and readability.
After some advice from my peers, I narrowed the options down and presented 6 options. The event coordinators chose the top left option and had no revisions!
After some advice from my peers, I narrowed the options down and presented 6 options. The event coordinators chose the top left option and had no revisions!
Supporting Materials
Stickers
Stickers
Food + Drink Tickets
Food + Drink Tickets
Yard Sign
Yard Sign

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