Fourth Wall is a new sector of Lincoln Industries focusing on LED displays. Firespring was tasked with naming the business and creating the logo. The name "Fourth Wall" refers to the film and theater term "breaking the fourth wall", which is when the actors address the audience directly. I played into this idea of connecting with and engaging an audience when designing the logo. In the original color logo, I used the RGB color system representing the colored light used by LED panels with the fourth wall being black representing the absence of light. The logo tells the story of what Fourth Wall provides for its clients: light, energy, and connection with their audiences.
Final Logo
The Iteration Process
Final Options Presented
